Marketing Viewpoints

To discover more about specific marketing issues, we offer a collection of white papers, articles and how-to pieces that discuss and detail a variety of marketing and advertising aspects.

	Catalog/Multi-Channel Mailing and Marketing Practices Survey
	E-mail and Marketing Practices Survey
	Improve Your E-Marketing Results
	Lift Your ROI by Leveraging the Influence of Catalogs on Online Sales
	Leading Indicators Improve Marketing ROI
	Guerrilla Marketing, Not Just for Small Businesses Anymore
	Successful Marketing in the Era of Customer-Controlled Media
	Lead-Generation Tools to Build Strong Customer Relationships
	How to Target Multiple Business-to-Business Buyers
	How to get over that lingering fear of opening a new selling channel
	How to Keep your E-mails in the Inbox and Out of the Junk Box
	Beyond the Buzz...Working Toward True Online Branding
	Winning the Branding Wars: Ovation's Media Attack Plan
	Building a Brand's Personality from the Customer Up
	Building Strong Customer Relationships
	Customer Lifetime Value and Your Business
	Evaluating Online Loyalty Programs
	The Importance of a Strong Catalog Brand